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Our Story

Founded in April 2018 by Co-Owners, Francois Geldenhuys and Dirk Burger, Boland Isuzu Paarl and Ceres came to life when the two experienced motor industry businessmen invested in the Isuzu Light and Heavy Commercial Brands. A Brand they have been dealing with for almost 16 years at that point. A Brand they know and trust.

“We met on a few business trips and served together on GMSA Advisory Groups where we became good friends. When this investment opportunity came the decision was quick and easy and our exciting journey began.”

Our company logo illustrates Paarl Rock Mountain with a river at the foot of it. The Isuzu Brand was named after the mighty Isuzu River and thus our logo symbolises LIFE and GROWTH – vital components to every business.

We build our business on THREE Pillars namely COMPETENCE, INTEGRITY and CARE.

Competence – training and development of employees – we have a team of very experienced staff.

Integrity – honest business all the time – trust is vital in the Isuzu Brand Philosophy.

Care – for one another (internally) and our customers (externally). Unity Commands a Blessing.

Our dealerships are situated at 170 Main Road, Paarl (just outside Cape Town) – New Isuzu LCV Sales, Isuzu LCV and Chevrolet Servicing and Parts Sales and Pre-Owned Vehicle Sales. Our spacious Isuzu Trucks Sales and Service dealership is at 2 Jan van Riebeeck Drive, Paarl. Our dealership in Ceres is in 144 Voortrekker Road, here we give the same extensive service offerings as in Paarl – but catering to the greater Western Cape area.

Every employee realises that in a Commercial Franchise like Isuzu it is all about limiting down time and making sure that a customer’s vehicle is proactively maintained and available to generate income for them. We preach that we are an AFTERSALES BUSINESS SELLING LCV’s (bakkies) and Commercial Vehicles – in other words focusing on aftersales service delivery, we know that only our customers will be the barometer – to determine if we really practice what we preach.

Both owners are operationally involved in the businesses and are always available to handle and take difficult decisions for long term benefit for the customer and ourselves. Customer retention through constant quality service is our aim.

Boland Isuzu Paarl and Ceres – with you for the long run!

Boland Isuzu Paarl

Nestled in the heart of picturesque Paarl, Boland Isuzu Paarl specialises in Isuzu and Isuzu Trucks, as well as we stock a wide range of quality pre-owned vehicles of all makes and models. The Boland Isuzu Paarl Team is ready to help you change the way you do business with Isuzu Bakkies and Trucks – We also have a wide range of pre-owned vehicles available – Our Team is ready to assist you!

Boland Isuzu Trucks Paarl

Boland Isuzu Paarl specialises in Isuzu Commercial Trucks, boasting expertise in medium, heavy and extra heavy commercial trucks. Our team of experts are ready to help you take your fleet to the next level with Isuzu Commercial Trucks.

Boland Isuzu Ceres

Located in the heart of beautiful Ceres, the Boland Isuzu Ceres team specialises in Isuzu Bakkies and Trucks. We offer expertise in all Isuzu Bakkies and Trucks and boast a wide selection of quality pre- owned vehicles. Our team is ready too help.

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